In a groundbreaking announcement on Monday, Apple revealed its latest innovation in laptop technology, the new MacBook Air featuring the powerful M3 chip. The sleek 13-inch and 15-inch devices boast a thin and lightweight design, a remarkable Liquid Retina display, and up to 18 hours of battery life, setting new standards in the world of portable computing.

The M3 chip propels the MacBook Air to new heights, delivering a staggering 60% increase in speed compared to its predecessor with the M1 chip. Apple boldly claims it is up to 13 times faster than the fastest Intel-based MacBook Air, signaling a paradigm shift in performance capabilities.

Among the remarkable features is the ability to support up to two external displays, offering users an enhanced multitasking experience. The new MacBook Air also boasts Wi-Fi speeds that are up to two times faster than the previous generation, ensuring seamless connectivity for users on the go.

Greg Joswiak, Apple's Senior Vice President of Worldwide Marketing, expressed the MacBook Air's versatility, stating, "From college students pursuing their degrees to business users needing powerful productivity, or anyone seeking the unmatched combination of performance, portability, and industry-leading battery life — all in a fanless design — the new MacBook Air continues to be the world's best thin and light laptop."

Customers eager to get their hands on this cutting-edge device can start placing orders immediately, with the MacBook Air featuring the M3 chip set to arrive on March 8.

The pricing for the 13-inch MacBook Air with M3 starts at Rs 114,900, with an education discount available at Rs 104,900. Meanwhile, the 15-inch MacBook Air with M3 is priced at Rs 134,900, with an education discount of Rs 124,900. Both models are available in midnight, starlight, silver, and space grey colors.

For those looking for a more budget-friendly option, the 13-inch MacBook Air with the M2 chip now starts at Rs 99,900, with an education discount of Rs 89,900, making it an attractive choice for students and educators alike.

Under the hood, the new MacBook Air packs a punch with a powerful 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory. This powerhouse supports hardware-accelerated mesh shading and ray tracing, offering users an unparalleled experience in both productivity and creativity.

Notably, the MacBook Air embraces cloud-based solutions, allowing users to harness the power of AI through apps such as Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly, further solidifying its position as a tool for the modern, connected professional.

With its groundbreaking features, the new MacBook Air with M3 chip is poised to redefine the laptop landscape, catering to the diverse needs of users across education, business, and creative sectors. Apple continues to push the boundaries of innovation, solidifying its reputation as a leader in the tech industry.